Erin’s Wedding: Save the Dates!
A follow-up on one of my last posts about creating a wedding logo of a Japanese magnolia tree for my friend Erin. The Japanese magnolia tree is serving as their logo and they will use it to draw together all of the various communications/pieces for their wedding. The first thing that they have put the logo to use for is in creating their Save the Date announcements, so that her fiancé’s family on the east coast will have time to make their travel arrangements.
Erin wanted the tree on one side with simple wording announcing their intention and the date of the wedding. On the other side, she wanted the hotel information and for the tree/blossoms to somehow be incorporated into the design. Some of the text needed to have that distressed look (I had not done this before, but the internet is a fast and easy tutor!) and the font should be “something cool and unique but still totally readable, something clean but soft with an urban edge and not too delicate.” I love her description! Finally, she wanted the colors to reflect the colors they’ve chosen for their wedding: avocado green and a dark grey/charcoal.
The final design:
I am happy with how it came out and particularly love the flower/dividing line on the backside of the announcement. I love, love, love working on cards/announcements/invitations, etc., so this was a really fun project!
Jennifer Smith Greene is originally from and lives currently in Burbank, California with her husband Gavin Greene.
Jenny completed her undergraduate degree from Woodbury University in Graphic Design. She has worked as a graphics & web designer, both as an in-house and freelance designer. She also has completed a Master of Divinity (MDiv) degree from Princeton Theological Seminary. She has worked as a hospital chaplain and in support roles in various churches.
In her spare time, Jenny enjoys watercolor painting. She has taken classes and workshops under Joseph Stoddard, Tom Fong, Danny Gregory and Jane Friend.
Additionally, Jenny is active in the community and volunteers her time on the Board of Family Promise of East San Fernando Valley, a social service nonprofit dedicated to helping homeless children and their families by providing shelter and support services to help the families find jobs and housing.
Jenny enjoys reading (and highly recommends the site Goodreads), watching movies, playing softball and tennis and taking walks with her husband.
Otherwise, Jenny is always curious to find out about those people who come to her site and would love to hear from you!
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