>A big difference in a little time


Returning from an afternoon out, I came home to find an email from one of my clients in my inbox.  As an aside, I really like all of my customers — one of the benefits of doing freelance is choosing who you work with!  Anyway, I got an email from him asking if I had time to suggest a few quick tweaks to a flyer that they had drafted up for an upcoming seminar they are hosting.  I opened it up and saw the flyer (to the right) and thought, “Where do I even begin?”  Here I thought I was just going to give a few suggestions (like I did earlier in the week when they needed some suggestions for a simple flyer they were making), but I felt that the flyer needed a complete redesign.  How dull does this look?  Furthermore, are you supposed to be looking at the top half or the bottom half?

So, I sent a quick email back, getting more information about how the flyer will be used, and where it’ll go.  My client explained that he needed it to go out ASAP and that it needed to be done in Word and also had to be emailed out to their email list.  So, I took a half hour before dinner and totally redesigned the flyer.

I am really happy with how it came out.  It looks professional, the color matches the official color of the company, the important, factual bits about the seminar pop out, but still remain a cohesive whole within the document.

I am not an accountant and the seminar seems way over my head, so I am likely not the target audience, but I think I’d be more likely to attend (or at least consider attending) the seminar from my flyer, as compared to what they would have sent out. I am glad that my client emailed for help–for what took me a half hour, they were probably working a good portion of the day on.  Now it looks better and hopefully will draw people to them, because they really do seem like they’re a great company with a lot to offer, from my experience working with them.

About jenny

Jennifer Smith Greene is originally from and lives currently in Burbank, California with her husband Gavin Greene. Jenny completed her undergraduate degree from Woodbury University in Graphic Design. She has worked as a graphics & web designer, both as an in-house and freelance designer. She also has completed a Master of Divinity (MDiv) degree from Princeton Theological Seminary. She has worked as a hospital chaplain and in support roles in various churches. In her spare time, Jenny enjoys watercolor painting. She has taken classes and workshops under Joseph Stoddard, Tom Fong, Danny Gregory and Jane Friend. Additionally, Jenny is active in the community and volunteers her time on the Board of Family Promise of East San Fernando Valley, a social service nonprofit dedicated to helping homeless children and their families by providing shelter and support services to help the families find jobs and housing. Jenny enjoys reading (and highly recommends the site Goodreads), watching movies, playing softball and tennis and taking walks with her husband. Otherwise, Jenny is always curious to find out about those people who come to her site and would love to hear from you!
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