![\"\"](\"http:\/\/4.bp.blogspot.com\/_wG7QL9e1m9I\/TIp0BrGNc5I\/AAAAAAAAADM\/lPsX0F4l9eU\/s1600\/competitors-flyer-2.jpg\")
<\/a>Traditionally, the design for these types of flyers is colorful and noisy. \u00a0There’s typically a lot going on and the eye does not rest easily on the page. \u00a0One of the sample flyers she sent me is to the right. \u00a0The colors are simple, but bolder. \u00a0The design is messy–the eye does not know where to go, what to look at.<\/p>\nMy friend gave me the basic layout of her own flyer that she created in Photoshop. Like the standard ads, she wanted bright, bold color and a fancy car to grab attention. \u00a0She wanted to offer coupons and make sure to include all of the relevant points that might attract customers.<\/p>\n
What was a new learning curve for me was that I had to take this same flyer that I created in English and re-create it in Spanish.<\/strong>\u00a0\u00a0My friend wanted one side to be English and the other side to be Spanish, because she is trying to build a bilingual insurance business. \u00a0At the beginning of this project, I thought that would be an easy step, but I learned that it can actually be a design challenge. \u00a0The design I had created worked really well with English words, but when translated into Spanish, I needed to make choices about how to display the information when some of the words and phrases were either much longer or much shorter than the English wording. \u00a0For instance, in the red starburst, the $0 down works really well as a unit. \u00a0Seems balanced in the space. \u00a0But if I were to do that exact same placement of words in the Spanish version, it would throw the whole starburst out of shape. \u00a0Likewise, with the coupons, I had to widen the shape of the coupon and adjust the wording placement so that it would fit and not look funky.<\/p>\n All in all, both my friend and I are really pleased with how the flyer turned out. \u00a0And it was great experience for me to be able to figure out how to do the same design and create the same look and feel, but with different wording content.<\/p>\n","protected":false},"excerpt":{"rendered":" >A friend of mine recently contacted me to create a flyer for her new side business of selling car insurance. \u00a0She needed a small flyer to be able to hand out to people as a promotional piece, to let them … Continue reading <\/a>What I wanted to do was to make the design cleaner and more attractive.<\/strong> \u00a0I wanted her potential customers to be able to glance at the flyer and know what it is that she is offering. \u00a0To do this, I used the bright colors only on the important concept points of the flyer: the title, the phone number and the coupons\/discounts that she could offer. \u00a0I also made use of size variations of fonts, to help direct the viewer’s eye, so that not everything has the same weight and importance. \u00a0This is a lot of information in a little space (5.5″x4.25″, or 1\/4 of a sheet of paper), and so as a designer, I have to help prioritize for the viewer the eye-catching, important, big-picture concepts.<\/p>\n<\/a><\/div>\n